- marketing environment UK US noun [C] MARKETING► everything that a company must consider when it is developing new products and deciding how to present them to customers, for example how much people will be willing to spend, whether other companies are selling the same product, etc.: »
The marketing environment is expected to show some improvement.
Financial and business terms. 2012.
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marketing environment — The combined influence of all the factors external to a company that could affect its sales. These factors include: cultural traditions, technological developments, competitors activity, government policies, and changes in distribution channels.… … Big dictionary of business and management
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